About Us
I’m Coach Coach Nelly Toriano—Fitness Pro Turned Financial Literacy Mentor
My journey started in the gym and led to financial freedom. I’ve lived the grind: early clients, long days, inconsistent pay. Today, I teach fitness professionals how to break free from burnout, grow tax-free income, and build a future they control. With the F.I.T. Method, I bridge the gap between physical strength and financial resilience—so you can stay in the industry you love, without sacrificing your future.
Turning Passion Into a Purpose-Driven Business
From Trainer to Financial Freedom Mentor
I became a personal trainer because I loved helping people grow stronger. That passion hasn’t changed—it’s evolved. Today, I guide fitness professionals toward financial freedom by combining industry experience with expertise in annuities, life insurance, and business growth. With the F.I.T. Method, I help you make confident money decisions, protect your future, and build the independent lifestyle you deserve.
How Life, Loss, and Leadership Reshaped My Mission
My Journey: From Athletic Performance to Financial Freedom
From Reps to Reality
In my 20s, my world revolved around training goals—personal bests, long hours, and hustle. Financial planning? Not even on my radar. But over time, the physical toll and life responsibilities pushed me to rethink everything.
When the Pandemic Hit, So Did the Truth
Like many trainers, I lost clients, structure, and security. I saw how fragile the fitness industry could be without a financial foundation. While others struggled to survive, I began learning how to invest and protect what I was building.
Evolving With Life’s Demands
Caring for aging parents. Managing burnout. Feeling trapped by a schedule I couldn’t sustain. My priorities shifted from “lifting heavier” to “living smarter”—seeking freedom, not just fitness.
Building the Bridge Between Fitness and Finance
I turned to real estate, life insurance, and annuities. I learned what most trainers never get taught: how to create tax-free income, preserve wealth, and plan for the future. Now, I teach that. Through the F.I.T. Method, I help fitness professionals gain financial control, reclaim their time, and build freedom that lasts.
Real Tools. Real Experience. Real Results.
Resources Built for Personal Trainers—By One of Their Own
As a working trainer, I understand the day-to-day challenges of our industry—physically, mentally, and financially. That’s why I’ve built tools specifically for fitness professionals, including my award-winning book, For the Fit but Poor Personal Trainer. It’s a practical guide to growing wealth while staying true to your passion. Whether you need a roadmap or one-on-one mentorship, the F.I.T. Method is here to help you build tax-free income and lasting freedom—on your terms.
Best Book Awards Finalist
2019-2020
Our Valuable Resources
I’ve Built Resources Specifically for Fitness Professionals
Unlike other financial consultants, I have a background in the fitness industry and provide industry-specific guidance and resources for personal trainers and other fitness professionals. My book, For the Fit but Poor Personal Trainer: A guide on how to train money – not muscle – to grow, was an award-winning finalist in the 2019 and 2020 Best Book Awards sponsored by American Book Fest and serves as a roadmap for a lucrative career in fitness. If you are seeking more personalized, hands-on mentorship, schedule a consultation with me today.
Best Book Awards Finalist
2019-2020
Schedule Your Free Strategy Call with Coach Nelly Toriano
Let’s Build Your Financial Freedom Together
Even the most dedicated trainers can feel stuck—burned out, underpaid, and unsure of what comes next. You don’t have to figure it out alone. Through the F.I.T. Method, I’ll help you gain the financial literacy and strategy you need to grow your income, protect your future, and stay in the industry you love. Let’s map out your path to lasting freedom—starting today.
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